
Content Marketing VS. Traditional Marketing: What You Need To Know
Content in different forms, such as Blogs, Articles, Infographics, Videos, and White Papers, attracts customers to the brand or product without explicitly promoting it. Traditional marketing, on the other hand, includes delivering a message and persuading the target audience via different channels, such as billboards, TV ads, Print ads, Direct mail, and radio advertising.
What is Content Marketing?
Content Marketing is the process of attracting and engaging potential customers by offering them valuable content that matches their interests.
It is a method of communicating with potential customers and turning them into leads without even pitching or promoting the business. It is also known as inbound marketing. As, this marketing is based on permission, which means that the customer comes to the business on their own and interacts with the information they need.
The main pillars of content marketing are trust, authenticity, and Credibility. And for that businesses use different content marketing strategies like creating blog posts related according to the customers’ interest and the product or service of the business. Content marketing and thesis writing services can be closely related, especially when a thesis writing service in UAE aims to promote its expertise and attract potential clients With consistent addition of value into the customers’ lives, Brands successfully create trust and this leads to long-term customers.
- More than 69% of businesses are planning to increase their content marketing budget. ( Source: Digital Third Coast)
- More than 90% of the B2B business use content marketing.( Source: Digital Third Coast)
- Around 58% of marketers said that original written content is more effective for them Than visuals and videos. ( Source: Digital Third Coast)
What is Traditional Marketing?
Traditional marketing is the process of reaching out to the target audience of potential customers without their permission. This marketing is based on interruption because the audience didn’t necessarily ask for such information.
Traditional marketing is the direct promotion of the brand, and it tries to convince and persuade the audience through different techniques and methods.
Some of the most known types of traditional marketing are:
- Billboards
- Handouts
- Direct Mail
- Event Marketing
- Print Ads
- TV Ads
- Radio Ads
- Broadcasting
However, with time, it has become broader, and some of the more known techniques, such as social media marketing, like running ads on Facebook. Influencer marketing can be considered in traditional marketing too. Although they usually consider it relative to digital and social media marketing. Additionally, there are several similarities between Thesis Writing Services in Dubai and traditional marketing, particularly in the fact that both use offline or more traditional approaches to draw in and keep customers.
Traditional marketing involves strategies including print, direct mail, word-of-mouth, and local events, while content marketing frequently concentrates on digital platforms. Traditional marketing is expensive. But reach a lot of people. Due to its interruption nature, it can be seen anywhere the business wants it.
The Difference Between Content Marketing And Traditional Marketing:
The first difference is that content marketing is a type where the customer comes to the business on their own for some information. On the other hand, In traditional marketing, businesses have to bring the customer towards the brand with the use of different marketing tactics.
Content marketing is a slow process of creating valuable content to build trust amongst the customers with their knowledge and expertise. Traditional marketing is all about targeting customers and reaching them even without their permission or intention to see promotional material.
In content marketing, the customer gives their information like name, Mobile number, or email to get information related to their interest. When they give you your email, They allow you to send them emails related to the business. But the businesses have to be very careful. And they have to craft the email with more valuable and less promotional material.
In traditional marketing, Businesses reach out to customers and promise to provide value from a product or service. And then, the businesses use it to promote their services directly via email. And do promotions about their offerings.
Content marketing is a long-term technique, as it takes time to build trust and credibility amongst the audience. The customers are usually long-term customers who want those services or are related to them. On the other hand, In traditional Marketing, It can be both long-term and short-term customers as well.
Traditional marketing is 62% more expensive than content marketing. And while content marketing saves money it generates three times more lead than the traditional methods (Source: New York Time Licensing).
Important Things To Remember:
Businesses should decide on whether to choose content marketing or traditional marketing, As per their business’s nature, Budget, and expected ROI or sales goals.
Even if you are using traditional marketing, You should also focus on content marketing. As It won’t cost you your fortune, it will play a vital role in making your business look more credible and trustworthy.
Pros And Cons Of Content Marketing:
Pros:
- It builds brand awareness and reliability and showcases expertise and experience, which eventually plays a vital role in building trust amongst customers.
- The customer reaches the business on their own, Increasing the chances of potential sales.
- Content marketing is less costly than traditional marketing.
- Content marketing generates three times better leads than traditional marketing.
- It increases traffic and helps make data-driven, precise decisions.
Cons:
- Slow results.
- Researching and finding the best content ideas.
- It is hard to evaluate whether a certain content marketing strategy will work or not.
- It consumes time and requires professional skills.
Pros And Cons of Traditional Marketing:
Pros:
- You can reach a huge audience.
- It is memorable, which helps to have more interactions with customers.
- It has a lasting impact, As its visuals are beneficial in getting more customers.
Cons:
- It is expensive.
- It is hard to formulate a perfect traditional marketing campaign.
- Less ROI tracking
Conclusion:
Content marketing is all about engaging and attracting customers with valuable, Relevant, and high-quality content. And generate leads by building trust and credibility. Traditional marketing is TV ads, Print ads, Radio ads, billboards, etc, Where the business reaches the target audience and persuades them using multiple marketing techniques.